Selected work

  1. Hawkins: Evolving Netflix's cross-platform design system without fragmenting it

    A growth-team request became a new system component, a semantic emphasis API, and a deprecation playbook the system kept.

    Design systemsB2B / Enterprise

  2. HeyGen: A design system built from scratch for a rebrand

    Foundations, slots, and modal motion for an AI video product mid-rebrand, shipped as a library the team could extend.

    Design systems0→1Motion

  3. Priori Scout: Fixing the edit flow that fed search and matching, without leaving the modal

    One modal was generating a dozen support tickets a month. Swapping checklists for tags took it to zero, and the pattern spread.

    B2B / EnterpriseInteraction design

  4. Mila: Digitizing the doula experience

    A 0→1 mobile app for expecting parents, built around timely prompts instead of an endless task list.

    Mobile app0→1Research

  5. Priori: Designing decision-grade data visualization

    A comparison system for outside counsel, tested in two groups: value score 2 to 4.6 out of 5, NPS 20 to 50.

    Data visualizationB2B / Enterprise0→1Research